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Why Search Engines Love Blogs So Much

Posted on 11/12/2011 at 12:00:00 AM

Search engines love blogs because they combine the two aspects of a website that search engines deem to be important. One is quality content and the other is new content. Websites of any type, including blogs that have a high quality of content, will always have a priority with search engines. The better the quality of the content, the higher a website will appear in a search engine. Most of the time a search engine will be judging the quality of an article or information by how many one way links exist leading to it. This along with the page ranking of the site that has done the linking will determine quality.

This type of unidirectional linking cannot be purchased and is difficult to mimic. An article with several links from high ranking sites is most likely to be a good quality article. The second criteria from search engines is recent content. This is where a blog has an advantage over other types of sites on the web. Blogs are, or at least should be, updated frequently. Search engines are always looking for changes to a site, and blogs do this by uploading new articles. This combined with high quality articles, makes search engines fond of blogs.